sábado, 13 de diciembre de 2008

How Santa Claus Killed Christmas

Christmas used to be about the birth of Jesus, now it has devolved into a pagan holiday of orgiastic consumerism. One tool used by the hedonists to achieve this was Santa Claus.
Santa Claus is alledgedly based on Saint Nick, but how far he has strayed. Here is who Saint Nick really was:
“The true story of Santa Claus begins with Nicholas, who was born during the third century in the village of Patara. At the time the area was Greek and is now on the southern coast of Turkey. His wealthy parents, who raised him to be a devout Christian, died in an epidemic while Nicholas was still young. Obeying Jesus’ words to “sell what you own and give the money to the poor,” Nicholas used his whole inheritance to assist the needy, the sick, and the suffering. He dedicated his life to serving God and was made Bishop of Myra while still a young man. Bishop Nicholas became known throughout the land for his generosity to the those in need, his love for children, and his concern for sailors and ships.” (read more here)
Today we see Santa Claus used as an excuse not to help the poor but to increase our own material attachments through receiving gifts. Gifts aren’t given to the poor, but to friends and family with expectation of gifts in return.
How did Saint Nick get transformed into the Santa Claus we know today? It was a long trail but he was finally standardized into the image we have today by Coca Cola. He was an ad campaign figure for the the soda for 35 years starting in 1931. Like the Geico gecko is used today, a shill to sell a product. Drink useless, unnecessary, unhealthful Coke and be happy. Santa Claus was an ad icon who was so successful he has become the symbol of unnecessary consumption for the whole consumer society.
Christmas is no longer about Christ, who can bring inner peace. It is about gifts, that never satisfy the greed for more. Thank you Santa Claus.